What is hygge?

It’s been the question on everyone’s lips since the end of summer this year. The streets are abuzz. The watercooler has been talking about nothing else. But fear not. We’re here, and we’re a bit obsessed at the moment (in fact, there’s every chance you might see a hygge Death to Flowers box next year, we love it that much). So, we can answer the question:

What is hygge?

Firstly, it’s pronounced Hoo-Gah (“Who? Oh, he’s the absolute worst. GAH”). You need to start thinking of Danish, socks on a radiator, dark evenings, not minding red wine rings on the heavy oak table, Sunday afternoon listening to an old record and reading a favourite book, soft blankets that mean you positively embrace the fact that it’s raining, tea with friends in a chipped tea pot, candles burning down to the wick, kind of days.

Specifically, this is hygge
 

hygge table

 

As is this
 

fire and book

 

This is not
 

chair

 

And neither is this
 

Barrier in a car park

 

There are some surprising early advocates of hygge
 

Winnie_the_Pooh_Television

 

Around the world
 

peanuts
 

I mean, actually, it goes way back
 

little women

 

Way, way back
 

lord of the rings dinner

 

But now it looks more like this
 

parenthood

 

And this
 

friends dinner party

 

Although to be honest, even they would benefit from a bit more of this
 

homedecor_cushions_hero

 

Clear? Good. If you want to get your hygge on, you need to hang out here.  And perhaps consider buying The Year Of Living Danishly: My Twelve Month Unearthing the Secrets of the World’s Happiest Country by Helen Russell. Death to Flowers bookclub, anyone?