What is hygge?

It’s been the question on everyone’s lips since the end of summer this year. The streets are abuzz. The watercooler has been talking about nothing else. But fear not. We’re here, and we’re a bit obsessed at the moment (in fact, there’s every chance you might see a hygge Death to Flowers box next year, we love it that much). So, we can answer the question:

What is hygge?

Firstly, it’s pronounced Hoo-Gah (“Who? Oh, he’s the absolute worst. GAH”). You need to start thinking of Danish, socks on a radiator, dark evenings, not minding red wine rings on the heavy oak table, Sunday afternoon listening to an old record and reading a favourite book, soft blankets that mean you positively embrace the fact that it’s raining, tea with friends in a chipped tea pot, candles burning down to the wick, kind of days.

Specifically, this is hygge

hygge table


As is this

fire and book


This is not



And neither is this

Barrier in a car park


There are some surprising early advocates of hygge



Around the world


I mean, actually, it goes way back

little women


Way, way back

lord of the rings dinner


But now it looks more like this



And this

friends dinner party


Although to be honest, even they would benefit from a bit more of this



Clear? Good. If you want to get your hygge on, you need to hang out here.  And perhaps consider buying The Year Of Living Danishly: My Twelve Month Unearthing the Secrets of the World’s Happiest Country by Helen Russell. Death to Flowers bookclub, anyone?